DR Events: A Behavioral Approach

In 2014, the European Commission announced the 2030 Energy Strategy framework that among others included three core objectives for sustainability. The first implied a 40% emission reduction compared to 1990 levels. The second was about an at least 27% share of renewable energy sources, while the third suggested another 27% energy savings compared with the business-as-usual scenario. Hence, it’s turn easy to foresee that these targets will have a great impact on the expected development of electricity generation, but also on the evolution of demand.

Case Study – When data speaks about DR Events

With Europe’s drive for renewable integration in electricity systems, the interest arises towards a different approach on electricity Demand Response, from one in which normally the generationfollows-demand, towards one in which demand-follows-generation. Hurdles that still need to be overcome though, make this approach difficult to be implemented. A key ingredient that misses from this recipe, is the existence of the appropriate incentives that can trigger the demand side to follow the supply rules.

Meet Intelen DiG

Cultivating an analytics culture can bring utilities closer to their customers and create a competitive advantage. Moving from a data-rich to a more datacentered approach, the transition to intelligence of the digital age becomes smooth and unleashes the potentials of data to tell the truth about how people think and live.

Recent Intelen consumer Utility engagement results, based on DiG

According to recent forecasts, $13.5 million is expected to be spent by utilities worldwide on gamification tools, innovative applications and other customer-centric services by 2014, rising to $65 million in 2016. It is also predicted that by 2016, 60% of progressive global energy retailers will utilize at least one gamified application.