Case Study – When data speaks about DR Events
With Europe’s drive for renewable integration in electricity systems, the interest arises towards a different approach on electricity Demand Response, from one in which normally the generationfollows-demand, towards one in which demand-follows-generation. Hurdles that still need to be overcome though, make this approach difficult to be implemented. A key ingredient that misses from this recipe, is the existence of the appropriate incentives that can trigger the demand side to follow the supply rules.
Meet Intelen DiG
Cultivating an analytics culture can bring utilities closer to their customers and create a competitive advantage. Moving from a data-rich to a more datacentered approach, the transition to intelligence of the digital age becomes smooth and unleashes the potentials of data to tell the truth about how people think and live.
Recent Intelen consumer Utility engagement results, based on DiG
According to recent forecasts, $13.5 million is expected to be spent by utilities worldwide on gamification tools, innovative applications and other customer-centric services by 2014, rising to $65 million in 2016. It is also predicted that by 2016, 60% of progressive global energy retailers will utilize at least one gamified application.
Impact of Game Mechanics + Engagement to actual savings for Utilities
When you need to shift your customers' behaviors, it is not an easy task to do!
Utility Engagement Analytics: behavioral awareness & personalization
When you end up dealing with Utility consumer engagement, one difficult task to implement and verify is to trigger specific actions by using behavioral science and measure the "human feedback" on these actions.