Can energy utilities successfully engage their corporate customers towards greener behaviors?

Can energy utilities successfully engage their corporate customers towards greener behaviors?

vasilis nikolopoulosIntelen’s CEO and co-founder, Dr Vassilis Nikolopoulos, will be speaking on one such group of opportunities, addressing the 3rd Social Media in The Utilities Sector conference, on April the 3rd 2014, in London. The only European based conference on social media solely for the utilities market, this two day event explores new ideas and best practices that help utilities from around Europe explore the power of the new media to better serve their clientele and grow their business.

At the conference, dr Nikolopoulos will be talking about how energy utilities can engage their corporate customers towards greener behaviors through the use social behavioral analytics. His talk, based on the research, and results, of pilot programs of Intelen’s BiG engagement platform will include insights about the dynamics of corporate human behaviors, incentive mechanisms to modify energy – related behaviors, the use of behavioral data analytics to identify engagement and social network applications to energy efficiency and demand response.

For those attending the Social Media in The Utilities Sector conference, this will be a great opportunity to explore the conclusions of Intelen’s long theoretical and applied research on the topic. For those that won’t be in London, stay tuned for dr Nikolopoulos’ presentation soon after!