“Today’s companies are striving to get higher on the market ladder. At the same time they have to fulfill their visions and maximize their profit, facing all the potential environmental competitive forces.” Porter told. To handle this double task they should be able not to just understand the complexity of the market and deploy a viable strategy, but also nourish the organizational culture and the engagement of each individual. Are Knowledge Management Platforms a necessity? Is there a proper way of creating a well-designed and well-implemented KMS? Or there are aspects that KMSs usually are not taking into consideration? Is a more user-oriented approach needed?
Behavioral-based learning adopts the idea that the instruction is centralized around individualization. Understand each individual characteristics and personality, it provides an effective way of learning. During the following paragraphs, it will be discussed about the three key factors which contribute in the success of this system’s model and at the same time constitute critical challenges for vendor designers.
One of the most important features of this model is the user’s ability to learn while playing a game, solving a problem or sharing information and experiences. These can all be considered as relevant and authentic task. Task-based learning approach (TBL) is a different way to teach an abstract learning object. It can help the trainee by placing him in a situation like in the real world. Users are much more wide and varied expose to the reality by fixing and act on real situations and thus develop environmental awareness.
Moreover, Behavioral-based Learning Platforms achieve their purpose of increasing learner’s activity by making the usage a necessity. This is achieved by making the nature of the app’s interface enjoyable and motivating. Besides, it is important to emphasize that learning objectives like driving environmental awareness are difficult to be taught by simply choosing what is to be learned. They have not elements simply slot into place in a predictable order.
One of the main objectives of behavioral-based learning systems is not only to change people’s behavior but also alter his attitude about the defined learning object. The platform should provide the appropriate tools and methods in order to change both user’s attitude about the learning object and user’s behavior on daily routine. To do so, there has to be applied motivation and persuasion methods.
The fields of psychology and marketing have developed theories and perspectives on how to influence and motivate people, but all approaches have limitations. There is a lack of a single set of principles fully explains: What motivates people? What causes them to adopt certain attitudes? What leads them to perform certain behaviors? This is because human psychology is complex, and persuasion is a large domain. Without a universal theory of persuasion, we must draw from a set of theories and models that describe influence, motivation, or behavior change in specific situations and for specific types of people. This limitation creates an additional challenge for all kinds of designers of persuasive technology products.
Behavioral-based learning systems combine both motivation and task-based learning techniques to make people learn without effort. In every organization or firm each individual much stay focused on his job’s tasks in order to achieve the main objective of the strategy. Building a strong culture and driving energy-saving commitment though personnel, is crucial but minor and should not sidetrack people from the everyday activities. Furthermore, people tend to resist on change, especially when it comes to their work and their daily routine. Subliminal Learning is acquiring knowledge and processing information on a subconscious level or by some means other than consciously, for later recall. It can be facilitated through audio and visual cues and metaphorical experience.
As more and more vendors understand that technology is not panacea, more and more solutions will embrace individuality and will become more user-centric. It is important to take into account both the psychology of the learner and the relationship that is built among him and the app.
“Technology itself doesn’t magically change behavior. People creating products need to understand how human behavior works. What is missing is to understand what is really changing behavior.” – B.F. Fogg, Stanford University.